Classic
Forming Cream
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Ideal for... Description... Forming Cream provides a medium hold high shine and pliability with natural shine. Lanoline wax boosts hold and Sucrose conditions and won't dry the hair.
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What other customers have said about Forming Cream
Have used this product for years. Great hold without the stickiness and mega shine that maybe the younger crew want, PS i'm 53!! Never stop lookin good Guys.  My husband likes how this does not make his hair feel like 'Lego hair'! It's makes it still soft enough to run your fingers through but looks 'styled'. I continue to use this product as I have found it suits my hair and gives me the type of look I prefer, however if I could find an over the counter outlet I would use that rather than this website, as I feel the additional cost of delivery rather expensive.  I've been using this stuff for years - I'd highly recommend it for a clean, strong and non-brittle) hold. You don't need to use much, so a small pot goes a long way. Application tip: being water based, it works best when applied to slightly damp hair with slightly damp hands. Excellent product! its just what i need to control my hair Bought the small pot to keep in his wash bag - he's already a dedicated forming cream user. Great product.... Cheaper than purchasing at my hairdressers. A great product with purchase being based upon existing reviews. Very happy with this and cannot see myself using anything else! Prompt and efficent service too My favourite American Crew product- all the better with 50g extra free. Fabulous cream works well with short cropped hairstyles Actually had this as a complimentary sample, won't use anything but this now! have used this stuff for the last 3 years - excellent Great stuff - not greasy and brushes out but not too easily. I have hair that won't do what its told and this product has been my favourite solution for years! Perfect. Excellent hold and shine. Smells good too. Recommended 100%. As this is my favorite forming cream, I'm really satisfied, because it is hard to find here in Brazil, and the delivery was quick. Good but need a slightly softer product when my hair is a bit longer.... I have used this hair product for the last 18 months, thanks to its recommendation by my hairdresser from when I was living in London - Anthony's Male grooming salon in Balham, SW12. Since then, I am completed satisfied with what Forming Cream can do with my hair. One tub lasts for months and fully justifies its price tag. Now I have relocated from London, I will continue to order Forming Cream from American Crew Shop as and when I require. I recommend this product to people I know. Great product, You don't have to use too much to get a great result. With applying this in different ways and differing amounts, you can get anything from a slight style hold to full on defiance of what you think your hair will do. Even when using a lot the cream dissipates into the hair (takes longer if using more), keeps the style in check whilst being able to run your fingers through it and it not looking like you're using any product. Superb. Having spent years trying to find the right styling cream for my hair, I discovered forming cream from my old hair dresser in 2006 in Clapham, SW London. Since then I have used this religiously - there is no better product for my personal hair styling needs! Strong and shiny! A+ Beautiful Smell! is outstanding Excellent product, which does exactly what it is advertised to do. Love it! Every time I have tried a different product my hair turns oily and needs to be washed daily! With AC Forming Cream it's a mild product that washes out easily every day and doesn't make your head feel greasy. Please keep making it! Nice not sticky and still a good hold. Easy washable which is perfect for every day use. great product have been using it for years. The best product I've ever found for my hair. Very good service, I received the goods very quickly. The best hair product for me, like wax but easy wash out and better to apply Fantastic product! good hold, again nothing to match it on the market! This is the best stuff ever and I have been using for years. Far better than gel (does not go hard) or wax (does not look greasy). Worth the money. Great stuff, have been using it for a few years now. It gives good hold, and smells great. This is the best hair product I've ever used for when I have short-medium length hair. It holds almost any style all day long, and it's very easy to wash off the hands and out of the hair. It smells nice and if you use the correct amount the tub lasts for quite a while. as always very good product which lasts all day with only one application.No stickiness and when used with thickening shampoo is very good Great product extraordinary service, it was my first time and I hope it won´t be the last time. thank you It literally does what it says on the jar but with the bonus that your hair maintains a natural look. I have fair hair that struggles to stay put. This cream has just enough hold to give your style a structure without looking as though you have layered the stuff on. This stuff is so good I had to buy a big tub to last me longer. Best product I have ever used. Not crusty like gels are and has natural look. Smells good
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crew ranges
- gift & value packs
- classic
- tea tree
- citrus mint
- thickening
- sport
- revitalize
- shave
- Trichology
- liquid line
- d:fi
- classic
- tea tree
- citrus mint
- thickening
- sport
- revitalize
- shave
- Trichology
- liquid line
- d:fi
product type
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